Philosophy
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Savvy Marketing for Savvy Consumers

"Pinpoint Direct Marketing™" gives people what they are looking for when they are looking for it. It gives you a solution when you are thinking about a problem.

The foundation of our campaigns is to begin with determining "DEMAND" and "LEVEL OF COMPETITION" relating to our client's specific product or services and then to establish whether a viable community of potential customers exists.

"Pinpoint Direct Marketing™" aims to encourage potential customers to use the Internet in the way it's most effective: as a dynamic and vast information resource. By working with search engines, community building, and viral marketing, New Identities' "Pinpoint Direct Marketing™" delivers Web surfers the client's pitch after they have done some research and are ready to make a purchase.

Internet traffic, marketing, and branding consultant Jim Bock leads pinpoint direct marketing, customer relationship management (CRM) and direct-to-consumer (DTC) programs that achieve remarkable results for an array of top firms like Hershey Foods, Forest Laboratories, and Samsung Electronics.





"Your substantial contribution enabled Forest to surge ahead in its utilization of the Internet for e-business solutions and make dramatic strides in its DTC online marketing programs"
Matthew Warbuton, Sr. Product Manager, Forest Laboratories
"The launch of the Jolly Rancher Fruit Chews website represents a milestone for Hershey Foods in that it is the first time we have incorporated the Internet as an integral part of the ommunication for a new product introduction."
Ron Holmes, New Product Manager,
Hershey Foods Corporation


   
   
   
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